2022 - 2024

• Increased revenue from $30 million to $80 million (self-service SaaS)

• Increased MQLs (marketing qualified leads) by 700% through a series of improved content, better targeting, stronger messaging, seasonal and timely campaigns, and experimenting with new channels

• Created and scaled our in-house programming events, getting our message directly to our ICPs (ideal customer profiles) and yielding faster and higher close rates

• Rebranded the company as we pivoted into a SaaS-based product, including new messaging and USPs (unique selling points), and a robust GTM (go to market) process

• Pushed into a new category and build event programming and content around it to increase awareness

• Hired, managed, and mentored a team of 12+ marketing professionals

• As part of the leadership team, created business rhythms to move our mission forward

2019 - 2022

• Increased revenue from $2 million to $19 million by owning ToFu (top of funnel) activity between inbound and BDRs

• Increased pipeline 10x by implementing ABM/ABS (account-based marketing/sales) tactics, and the lead generation engine through a combination of new content, demand programs, gated material, and Google Ads

• Reduced time-to-close and increased share of wallet through conversation marketing

• Completed series A funding and acquisition, pivoting the company into new products, messaging, re-branding, category design, and press relations

• Run our home-grown annual event attributing to leads, awareness, and customer retention, having switched to a virtual format during pandemic

• Hired, manage, and mentor a team of 15+ marketing professionals

• Manage internal communications, including cascading messages, weekly town hall, and weekly newsletter, ensuring the right information is getting to the right people

2015 - 2019

• Doubled revenue from $3 million to $6 million

• Increased the sales pipeline by 45% and doubling ARR by created a new sales story and delivered it through collateral

• Created the marketing foundation around a new brand in the emerging AI industry

• Re-built the branding from scratch (transitioning from CrowdCare to Wysdom), including logo, branding guidelines, and website, increasing traffic multi-fold

• Increased company awareness multi-fold through various initiatives, including content, press, and inbound programs, for prospects, media, and investors, surpassing department KPIs

• Worked directly with clients on their launch plans of their chat platforms, including Rogers and Shaw (in Canada), Virgin and C Spire (in the USA), Digicel and Telefonica (in Mexico), and others across North America

• Successfully acquired by Calabrio

2012 - 2015

• Grew revenue from $0 to $7 million

• Increased site traffic and impressions by 300% through inbound programs

• Tripled conversion KPIs using targeted SEO/SEM strategies

• Averaged 15 monthly press mentions using thought leadership and press programs

• Along with the management team, pivoted the company and built a new product

• Worked closely with customers to create a new revenue stream through native ads

• Updated all company messaging across multi-touch collateral including website and decks

• Increased revenue ($0 to $20MM+), client satisfaction scores, and customer retention by developing and managing an academy program (unique to the industry at that time)

2009 - 2012

• Grew revenue from >$1 million to $12 million

• Shaped the brand, identity, and story for the newly-formed mobile ad division

• Identified the various buying persons and created collateral to empower the sales team

• Increased sales closing rates by 40% and improved campaign engagement rates by 60% by building and managing V-Labs, the internal “boutique agency think tank”

• Earned over $1MM of estimated media impressions through messaging, press, and events

• Contributed to the company’s go-to-market strategy as part of the leadership team, growing sales by 12x

2003 - 2009

• Managed inbound, outbound sales development, ad operations, and implementation

• Increased campaign success by 60% and customer satisfaction by 82% by developing and implementing new procedures

• Maximized campaign results by having built marketing campaigns and provided account management for key flagship accounts, including TELUS, Air Canada, Mercedes-Benz, Mazda, and other clients across North America

• Created and managed loyalty programs for Golf Town and Peugeot

• Played an instrumental role in scaling the Toronto-based Adenyo business to be later acquired by Seattle-based Motricity

1994 - 2003

• Managed a million-dollar business unit which oversaw the increase an customer satisfaction and reduced overhead costs by having implemented and managed repair service programs for all Apple products in Canada

• Responsible for the revenue pipeline of AppleCare Support Pro (B2C), and initiating new fee-based training models (B2B)

• Managed the Authorized Service Provider program and the 350+ depots across Canada